Website speed is not a technical nicety — it is a direct revenue factor. A user who waits more than a few seconds for a page often just closes the tab and goes to a competitor.
What the data says
Studies from large e-commerce platforms consistently show that even a one-second increase in load time noticeably lowers conversion and raises bounce rate.
Common causes of a slow site
- ✦Heavy, unoptimised images
- ✦Too many third-party scripts
- ✦No caching
- ✦Slow hosting or server
How we solve it
We optimise images to modern formats (WebP/AVIF), use lazy loading, minimise JavaScript and configure caching. The result is a site that opens instantly, even on mobile.